Saffron is a spice derived from the flower of Crocus sativus known as the saffron crocus. It is mainly cultivated in regions with a Mediterranean climate.

Add a few saffron threads to warm water or milk for 5-10 minutes to create a fragrant extract. Use it in your coffee, tea, smoothies, or cocktails for a flavor boost. You can also sprinkle saffron on yogurt, oatmeal, or desserts, and it's perfect for enhancing dishes like soups, rice, curries, and sauces.

Saffron's vibrant color comes from crocin, its rich flavor from safranal, and its distinct aroma from picrocrocin.

High-quality saffron has a vibrant red color, strong aroma, and intense flavor.

Inferior saffron may appear lighter in color, have a faint scent, or include yellow threads or flower debris.

Sustainable saffron cultivation involves organic farming practices, fair trade initiatives, and promoting biodiversity in saffron-producing regions.

Saffron offers antioxidant properties, may enhance mood, and has potential anti-inflammatory effects.

Saffron should be stored in a cool, dark place, preferably in an airtight container, to preserve its freshness and potency.

Negin saffron is a premium variety known for its longer and uniformly red stigmas, high potency, and superior color, making it highly sought after.

Yes, saffron is widely used in cooking and baking to add color and flavor. It is often infused in warm liquids before being added to dishes. Read more here.